How Do We Balance Social Networking and the Business of Work?

I've just entered the social networking system with Facebook, Twitter and LinkedIn. Information moves almost instantaneously. I can "instant message" with any one of my "friends" who happen to be online through Facebook, or through my computer's camera on other networks with family and friends anywhere in the world. I can find and network with those who might have mutual business interests and I don't even need to leave my house. The world at my fingertips!

While all of this is wonderful, and somewhat miraculous to my baby boomer mind, I also feel a little bit like my "network" is beginning to sweep me off my feet and carry me down stream. I'm having difficulty keeping up and wondering when some people who post often to Twitter, etc. get their work done. Finding people around the world to network with is great and offers unlimited possibilities to build a business, but how do others balance the actual work production of art for sale (which is why one networks, isn't it?) with marketing and connecting?

I'd certainly be open to suggestions as I'm finding it a difficult balance. How about it . . . how do YOU find the balance?